Analysis on the popularity of smart toilets in Chi

Analysis of the penetration rate of smart toilets in China

Abstract: at present, Japan has the highest penetration rate and the most mature market development, with a market penetration rate of 76%, followed by South Korea, with a penetration rate of nearly 50%. The penetration rate of smart toilets in Taiwan, China is about 25%. Compared with Japan, South Korea and Taiwan, intelligent toilet is still in the introduction period in China

recently, the professional committee of intelligent sanitary appliances of China Household Appliances Association released China's first investigation report on intelligent toilet: 2017 China may 5, 2017 intelligent toilet consumption investigation report (hereinafter referred to as the "report"). The report said that "the penetration rate of intelligent toilet is only 1%" caused an uproar: from the rush purchase of intelligent toilet covers abroad to the independent research and development of intelligent toilet covers by domestic technology enterprises, this product is quite popular. How can the penetration rate be so low

smart toilet ≠ smart toilet cover

in fact, it's not surprising that everyone can't distinguish. Smart toilet is actually a smart toilet. Although there is only one word difference between "smart toilet" and "smart toilet cover", they are actually completely different products

smart toilet cover refers to the cover plate above the toilet, excluding the toilet body. The intelligent toilet cover on the market generally includes functions such as cleaning, heating, sterilization, deodorization, music and so on. The smart toilet refers to the whole toilet is intelligent, and its functions are integrated and cannot be disassembled. It is basically the same as the smart toilet cover in function, and the price will be slightly higher than the smart toilet cover

why is the popularity of intelligent toilet low

in 2016, the market size of domestic toilet only toilets reached 3.1 million, and the sales volume increased significantly, but the penetration rate was only 1%. Why

first of all, the report shows that more than half of the respondents have never heard of smart toilets, which shows that low consumer awareness is an important reason; Secondly, some respondents believe that smart toilets are prone to safety and health problems, and that the price is too high, but in fact, more than 90% of users who have used the product say that the product meets or exceeds their expectations. It can be seen that consumers have misunderstandings about the product, which also hinders the popularity of smart toilets

in addition, the change of users' usage habits has also affected its popularity to a certain extent. After all, people are used to "squatting", and you can force people to use the toilet below without solving it, right

promising industry development "a long way to go"

urge enterprises to standardize the control and management of raw materials. At present, Japan has the highest penetration rate and the most mature market development, with a market penetration rate of 76%, followed by South Korea, with a penetration rate of nearly 50%, and Taiwan, China has a penetration rate of about 25%. Compared with Japan, South Korea and Taiwan, intelligent toilet is still in the introduction period in China

in the past two years, the sales of smart toilets have increased significantly year-on-year, and the central and local governments are also paying attention to this industry. It is undeniable that the market prospect of smart toilets in China is extremely considerable

although the prospect is good, there is still a gap between China's intelligent toilet enterprises and foreign enterprises in technology, a relative lack of talent reserves, and a high degree of external dependence on core technology and key parts, which needs further support, guidance and cultivation. It can be said that these intelligent toilet enterprises, which are still in the middle of 2017, still have a "long way to go" to promote the benign development of the industry